Privacy Policy

Effective Date: June 9, 2026

Birdland Metrics ("we," "us," or "our") operates the website birdlandmetrics.com and the Birdland Metrics mobile application. This Privacy Policy explains what information we collect, how we use it, and your choices regarding your data.

Information We Collect

Information You Provide

  • Newsletter subscription: If you subscribe to our newsletter, we collect your email address. This is sent to our email service provider, Buttondown, which stores and manages the mailing list on our behalf.
  • Mailbag submissions: If you submit a question to our mailbag, we collect your name, email address, and question. These are stored in a secure database and may be published (with your first name only) in mailbag articles.

Information Collected Automatically

  • Analytics: We use Google Analytics 4 to collect anonymous usage data such as pages visited, session duration, device type, browser, and general geographic region. Google Analytics does not collect your name, email, or other personally identifiable information. IP addresses are anonymized by default.
  • Session recordings and heatmaps: We use Microsoft Clarity to record anonymous session replays, click heatmaps, and scroll heatmaps. This helps us understand how visitors interact with the site and improve the experience. Clarity does not collect personally identifiable information. Keystrokes in input fields are masked by default.

Browser Storage

  • Theme preference: We store your light/dark theme selection in your browser's local storage so it persists across visits. This data never leaves your device.
  • Newsletter dismissal: If you dismiss the newsletter prompt, we store a session flag so it doesn't reappear during that browsing session. This is cleared when you close your browser.

Cookies

Birdland Metrics does not set first-party cookies. Third-party services (Google Analytics and Microsoft Clarity) may set cookies to distinguish unique visitors and track sessions. You can manage or block cookies through your browser settings.

How We Use Your Information

  • To deliver the newsletter you subscribed to
  • To respond to mailbag submissions and publish selected questions
  • To understand site usage and improve content and features
  • To diagnose technical issues and improve performance

Third-Party Services

We use the following third-party services that may process data on our behalf:

  • Google Analytics 4 — anonymous site analytics
  • Microsoft Clarity — session recordings and heatmaps
  • Buttondown — newsletter delivery and email management
  • Amazon Web Services (AWS) — hosting, data storage, and backend infrastructure
  • Contentful — content management for articles and images
  • Google Fonts — web font delivery

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

Data Retention

  • Newsletter emails: Retained until you unsubscribe. You can unsubscribe at any time using the link in any newsletter email.
  • Mailbag submissions: Retained indefinitely for potential publication. Contact us to request deletion.
  • Analytics data: Retained per Google Analytics and Microsoft Clarity default retention policies (up to 14 months for GA4).

Children's Privacy

Birdland Metrics is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us and we will promptly delete it.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Opt out of analytics tracking (via browser settings or extensions)
  • Unsubscribe from our newsletter at any time

To exercise any of these rights, please reach out via our contact page.

Security

We use industry-standard security measures to protect your information, including encrypted connections (HTTPS), secure cloud infrastructure, and rate-limited form submissions. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the site after changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or your data, please reach out via the contact page or email us at admin@birdlandmetrics.com.